from .buddytv.com
Toronto-based toy company Spin Master has nabbed an exclusive deal with Nickelodeon and Viacom Consumer Products to be the master global toy licensor for all the forthcoming action figures, vehicles, and play sets en route to the theatrical release of the Avatar: The Last Airbender movie The Last Airbender on July 2010.
"M. Night Shyamalan and Paramount have done an incredible job of adapting the mythology of Avatar, the Nick TV show, into an imaginative and visually stunning live-action big-screen fantasy adventure film," said Adam Beder, Spin Master's licensing chief.
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