More merchandising news

Nickelodeon & Viacom Consumer Products has partnered with a swath of international merchandise partners for The Last Airbender, ranging from backpacks and posters, all of the way to accessories and dress-up items. Outside of THQ bearing the title of worldwide interactive gaming partner: TV Mania, Collective Brands, Mlab Concepts, and Aykroyds (apparel); Simon & Schuster U.K., Egmont U.K., Egmont VGS, Random House, and Alligator Publishing (publications); Toyster (puzzles); Vast Sky (backpacks); Herding Heimtextil (bedding); Trends International, Alpha U.K., Paperline Designs, Union-Transit Company (stationery); Procos (party paperware); Pyramid International (posters and badges); Sandylion (accessories); and Rubies (dress-up).